Reviews and Endorsements
Endorsements for third edition of Advertising Without an Agency Made Easy
"This friendly tour of walks you through the various mediums and teaches business owners how to get a better return on their advertising dollars. From issues of how to use interns, create press releases, develop a business identity and branding, to Internet presence...this book covers more than advertising alone.
Kathy Kobliski has put together a book offering some good street savvy information for business owners to use in building their marketing model. Advertising Without an Agency Made Easy is a robust and well rounded book of information."
-- Gene Fairbrother is President of MBA Consulting, Inc. and one of the leading small-business experts in the United States. Fairbrother is a frequent contributor to numerous small business publications and is often interviewed by such national publications as The Wall Street Journal, The New York Times, Forbes, Fortune, and others.
"I have been a small business owner for over 30 years and from experience I will say that Kathyís thoughts in regards to the importance of cost effective advertising are brilliant. The book is not only right on target, but an absolute must read for all small business owners. Over the years I have read every book on advertising that I could get my hands on and this one is clearly the best I have ever read. Identifying the correct market place and identifying the correct and most cost effective way to reach that market place is very well outlined in the book. My office staff is in the process of reading it."
-- Bob Anderson is Co- Founder and President of AJ'S Auto Service in Salem Oregon. Bob was named 2004 Small Person of the Year for Oregon by the United States Small Business Association and will compete for the National Small Business Person of the Year. In 2003 he was honored by the Better Business Bureauís International Torch Awards Committee for Market Place Ethics in San Diego, CA.. In 2001 his business was chosen the number one auto repair shop in North America.
"Kathy puts great insight and excellent ideas into this advertising and marketing how-to book for small businesses. This is exactly the kind of information I needed when I started my business. It would have saved me years of frustration trying to learn it myself and also saved me a lot of money by getting hold of this material in the early years of my development. This book will teach you the fundamentals of advertising and marketing while you focus your energy on growing your business."
- Barry Edwards, President of Creative Presentations in New Orleans, Baton Rouge, Lafayette, Dallas, and Seattle. He is the recipient of the United States SBA Business Person of the Year for the State of Louisiana, 2000, the Entrepreneur in Residence Award, University of New Orleans, 2001, and the ASTD Employer of the Year, 2000 among many other awards.
valuable advertising resource that begins with basics -- defining your business,
developing that right image, determining your target market, writing ad copy --
and expands to provide detailed information about each of the various advertising
mediums available and advice to help you advertise effectively. Advertising
Without an Agency Made Easy guides you through the entire process and provides the
knowledge you need to make informed decisions about spending your advertising
dollars to produce results. This is an excellent resource for anyone starting a
business and I recommend it to all SMEs who want the most bang for their
-Vada Penner, Administrator Canadian Women's Business Network